Blissful Bee Organic Honey Packaging
Blissful Bee honey products are restorative for the customer and the planet. Every jar of honey is organic, infused with natural adaptogens, and a portion of the proceeds from each jar goes towards restoring wildflower meadows for native bee populations.
The challenge for this project was creating a brand and packaging that stands out to the high-earning dinner party crowd-young professionals who will shell out money for good food and great designs.
Inspiration (Styleboards)
During the research process, I developed several ideas to help my honey stand out on the shelves of higher-end food stores among similar products.
I knew I wanted to go with glass jars for their recyclability and environmental benefits. I was also most drawn to the minimalist styleboard-the idea of pairing inked sketches with cursive felt so elegant to me and very fitting for the target audience.
Around this time, I began researching adaptogens to help my product stand out to young professionals. Adaptogens are natural substances, like ginseng, that help the body adapt to stress and normalize bodily processes.
The adaptogen blend I chose (L-theanine and Lion’s Mane) promotes a sense of calm, enhances mental clarity, and improves sleep quality. This led to finalizing the name Blissful Bee.
Sketches
The Challenge (Digital Drafts)
It was pointed out to me that my drafts using the bee vector illustration and sans serif font resembled children's cough syrup packaging. I thought my design looked cute, but clearly, it wasn't fitting the target demographic. I wanted the drafts with the handwritten text and serif with cursive to work, but the problem was twofold. First, they were too predictable and overused in design, and second, the sketch was not being utilized efficiently in either design.
It turns out that the last draft was a step in the right direction. Using the sketch more effectively and stacking the name "Blissful Bee" much larger made a big difference. What really changed the game was incorporating color into the packaging rather than just the text and using a softer serif typeface throughout.
Final Solutions
Mockups
Reflection
I already enjoyed packaging design so much after the Jiffy Muffin redesign, so it was a lot of fun being able to bring a brand and product to life from scratch. I am really happy with how the packaging and overall brand turned out. I like that I was able to infuse my love for the environment and my illustrations into a concept that appeals to the target audience.